#184: Seattle's Human-Centric Approach to Digital Services
Learn how Seattle IT's digital team revolutionized emergency communications through human-centered design, accessibility compliance, and innovative major event pages.
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FEATURING:
* Michal Perlstein, Senior Manager of Digital Engagement, City of Seattle IT
* Michelle Ringgold, User Experience Team Lead, City of Seattle IT
* Dennis McCoy, Product Management Team Supervisor, City of Seattle IT
* Jeff Beckstrom, Development Team Manager for Digital Engagement, City of Seattle IT
IN THIS EPISODE, YOU'LL LEARN:
* How Seattle's digital engagement team manages web content, blogs, and newsletters while overseeing digital policies and design requirements
* Why user testing and feedback were crucial in developing the city's major event pages for winter weather, heat, smoke, and flooding
* The importance of "evergreen" content in emergency preparedness communications
* How Seattle IT has prepared for WCAG 2.1 accessibility compliance over the past 6-7 years
* The challenges and opportunities of implementing AI and cloud solutions in government digital services
LINKS MENTIONED:
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Brand will help you win deals. Brand gets you out of the feature wars. Brand means you're not battling over a 4.6 vs. 4.7 rating on G2. Brands means the sales team isn’t grasping at straws to articulate how you're different. Without a brand, people will buy: 1. The product they've bought before (it's safer, they've used it before) 2. The product that's cheaper (it's safer, it doesn't break the bank)
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ps: Not ready yet? No worries. Check out my exclusive interview with the 23rd Governor of Arizona, Doug Ducey, where we talk about how “Cybersecurity is Homeland Security” and Arizona’s trailblazing Whole of State approach.
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